You know how it’s really, really hard to say no to a free donut when someone brings in donuts to the office, even if you just ate a breakfast burrito and you’re stuffed, and you even brought lunch so you know you won’t need it later, either? And even if you didn’t bring lunch, there is no shortage of donuts in the world, in fact there is a donut store one block away and a donut is only a dollar? That’s your asshole brain tricking you into thinking you’re living in a world of scarcity, even when you clearly are not. We suddenly become blind to the broader universe of donuts when presented with a single box of a baker’s dozen.
This fallacy results in acid reflux and clogged arteries, and it happens with content all the time. That video your company spent $50k on three years ago? It’s exactly like that overpriced sushi you decided to box up and take home last week. It’s still in your fridge, sitting there, waiting. You want to eat it simply because you spent money on it, but you know damned well it won’t sit right.
The world is filled to bursting with existing content. This does not mean you are obligated to use it.